A monthly brief for small consumer brands. Each issue takes one category, reads every competitor's storefront, and checks the numbers everyone else takes at face value.
Latest issue
A competitor promoting a line it can't ship, the leader opening Q4 gifting in September, and a price list that flips once you account for what's in the serving.
Read the issue →Your category
Want your own category assayed? Write to praveen@assaymonthly.com with the brand you run and the competitors you watch.